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Responding to Social Media Reviews: Why Engaging in Digital Dialogue Pays Off

Most companies understand the importance of being active on social media. But how much business does this activity actually drive? And how can companies use it to strengthen relationships with customers and deliver better experiences?

This report answers those questions, covering:

  • New Medallia research about the impact of social media engagement on social reputation, customer satisfaction, and revenue.
  • Recent trends affecting how social media influences the buying decisions of today’s consumers.
  • Strategies for gaining the most benefit from social media activity.