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Medallia Implements Satisfy: Contact Center™ at Fairfield Resorts

MENLO PARK, CA—November 1, 2005—Fairfield Resorts, the largest operator of timeshare resorts in the world, will implement Satisfy: Contact Center™ this month, expanding its use of Medallia just months after first implementing the company’s customer feedback solutions. Satisfy: Contact Center™ gathers and reports feedback from customers who have called a company’s 1-800 number. “Our strategy is to track satisfaction wherever a customer touches a company,” said Medallia CEO Borge Hald, “and contact centers are a key customer touchpoint.”

“Fairfield realized the value of measuring feedback across all key customer touchpoints including call centers,” said Medallia vice president Steve Earwaker. “They chose us because they wanted a single provider for their comprehensive approach to tracking.”