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Leading Manufacturer Pella Gets Better View of Customers Using Medallia

Menlo Park, CA — May 4, 2009 — Pella Corporation’s extensive network of distributors has an improved view of their customers, thanks to the company’s new customer feedback solution from Medallia ─ at work since December 2007. Known for customer satisfaction and recognized as an innovative leader in the window and door industry, Pella was acknowledged as the “Highest in Customer Satisfaction among Window and Door Manufacturers” in a major 2008 industry study.

“Pella chose Medallia for customer feedback management to get the right information to the right people, as quickly as possible, to take the right actions,” said Scott Keplinger, Pella’s Director of Business Insights. “With our new state-of-the-art Medallia system, when our customers contact us through or in other ways, our team members get the precise information they need quickly and efficiently to best serve our customers.”

“Pella has long been known for quality, innovation, and customer service. Customer satisfaction is core to Pella’s mission, and we are delighted that they have chosen Medallia to help them track, understand, and improve their customers’ experiences,” said Borge Hald, Medallia’s CEO. “Medallia’s solution helps give Pella and its distributors a clear view into the complex data arising from Pella’s multiple product lines, brands, and channels, so they can best act on a simple goal: making the customer happy.”

“Pella has always taken the view that every customer is precious. Today they’re even more so,” Keplinger said. “We’re using the Medallia tool as a way to talk to and satisfy our customers.”

About Pella Corporation

Pella Corporation is a leader in designing, testing, manufacturing, and installing quality windows and doors for new construction, remodeling, and replacement applications.

Pella is known for its 84-year history of making innovative products, providing quality service and delivering on customer satisfaction. Headquartered in Pella, Iowa, the company is committed to incorporating new technologies, increasing productivity, and practicing environmental stewardship to create satisfied customers.

Pella’s commitment to making energy-efficient products runs deep. For the third consecutive year, the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE) awarded Pella Corporation a 2009 ENERGY STAR Sustained Excellence Award as ENERGY STAR Partner of the Year in windows, for continued leadership in protecting the environment through energy efficiency.

Pella manufactures quality windows and doors sold through a Direct Sales Network operating Pella® Window & Door Showrooms across the United States and Canada, and select building materials retailers, including Lowe’s®. For more information, call 888-847-3552 or visit